Business & Process Analyst Internship

This role is based in our Amsterdam, Netherlands Office.

What you’ll do (60%): Retention & Customer Insight

• Net new retention: Build a churn-risk score for first-year exhibitors and sponsors; flag at-risk accounts to Sales before rebooking opens.
• Customer journey: Help us mapping the ‘net new’ customer journey end to end, from contract to rebook; find the drop-off points and propose fixes.
• Churn & rebook insights: Analyse why customers stay or leave; turn findings into a monthly insight pack for BD and Sales leadership.
• Sales process & CRM: Improve Salesforce data quality, pipeline hygiene and conversion reporting (together with Sales Ops).

What you’ll do (40%): Process & Digital Enablement

• Communication streamlining: Audit pre, during and post-event customer comms with Commercial Marketing; cut duplication and sharpen the message.
• Ancillary web development: Support content, data and testing for customer-facing digital products and pages (with Commercial Marketing).
• Event-led BD: Support the CPHI Frankfurt 2027 sales cycle with account research, outreach lists and follow-up analytics.

Key Priorities

Help us build the net new retention model

• 100% of net new accounts risk-scored; at-risk list with Sales before rebooking opens

Help us map the net new customer journey

• Top drop-off points identified, with fixes agreed with Commercial Marketing

Streamline customer communications

• One customer comms calendar; fewer, sharper touchpoints per account

Deliver the ancillary web priorities

• Priority pages and digital products live, together with Commercial Marketing

What makes this role Unique

🎯 Real Impact from Day One: Your analysis decides which customers we fight to keep, and how

📊 Master the Commercial Stack: Salesforce, churn analytics, customer journeys and digital products. Skills that travel anywhere

🤝 Cross-Functional Collaboration: Work directly with Sales, Commercial Marketing and Operations, and present to senior leadership (not just observe from the sidelines)

🌍 Global Exposure: Work on CPHI, one of the world’s largest pharma event portfolios, with international teams across time zones