Senior Customer Marketing Manager

Join Horizon3 as a Senior Customer Marketing Manager, where you will engage the entire customer lifecycle from onboarding to expansion. You will build scalable programs that turn customers into champions, increase product engagement, reduce churn risk, and create upsell and cross-sell opportunities. You will partner closely with various teams to turn customer insights and business priorities into measurable programs.

• Développer et mettre en œuvre des programmes de marketing client évolutifs pour améliorer l'engagement des clients et réduire le risque de désabonnement.
• Collaborer avec les équipes de réussite client, de vente, de marketing produit et d'opérations pour transformer les insights clients en programmes mesurables.
• Gérer les budgets et les ressources, et diriger l'exécution interfonctionnelle des plans de marketing client.

• The ideal candidate is both a strategist and an operator who can design a lifecycle framework, launch campaigns, enable customer-facing teams, analyze results, and improve programs over time
• Experience building customer journeys and lifecycle programs across onboarding, activation, adoption, retention, renewal, and expansion
• Experience developing trigger-based or signal-based campaigns tied to customer health, product usage, account activity, or renewal timing
• Experience managing budgets, agencies, contractors, or cross-functional workstreams
• Strong understanding of B2B SaaS or cybersecurity buying cycles, customer stakeholders, and complex account environments
• Excellent project management skills and the ability to manage multiple priorities in a fast-moving environment
• Experience partnering with Sales, Customer Success, Product Marketing, Product, Revenue Operations, and Marketing Operations
• 7 or more years of marketing experience, including 3 or more years in customer marketing, lifecycle marketing, customer success enablement, product marketing, or a related discipline
• Strong analytical and operational skills, including the ability to connect campaign performance and customer behavior to business outcomes
• A track record of creating programs that improve product adoption, customer engagement, renewal outcomes, or expansion pipeline