Senior Marketing Events Manager

Join Demandbase as a Senior Marketing Events Manager, where you will lead the strategy and execution of high-impact event programs that enhance customer relationships, drive revenue, and build brand awareness. You will manage the entire event lifecycle, from planning and execution to post-event optimization, while collaborating with cross-functional teams and managing event budgets. This role requires 8+ years of B2B event marketing experience, strong project management skills, and the ability to influence stakeholders at all levels.

• Own the strategy, planning, execution, and post-event optimization for Demandbase user summits, trade shows, and field events that support pipeline, customer engagement, and brand awareness goals.
• Lead cross-functional planning with growth marketing, sales, customer success, partner marketing, product marketing, brand, creative, marketing operations, and executive stakeholders.
• Create post-event readouts that connect event investment to attendance, engagement, sourced and influenced pipeline, customer impact, learnings, and recommendations.

• Revenue-focused mindset with experience partnering with sales and marketing operations to define goals, capture leads, support follow-up, and measure pipeline impact
• Experience improving event processes, reporting, templates, or operating rhythms so programs become more repeatable and scalable
• Demonstrated budget ownership, vendor negotiation, project management, and onsite leadership across multiple simultaneous events
• Proven experience owning complex events end to end, including user conferences or summits, trade shows, executive programs, customer events, and regional field events
• Ability to travel for events and support occasional evening or weekend programs as needed
• 8+ years of B2B event marketing experience, preferably in SaaS, enterprise software, ABM, martech, or another high-growth B2B environment
• Strong business judgment and comfort making decisions in ambiguous situations with multiple stakeholders, competing priorities, and changing timelines
• Hands-on fluency with tools such as Salesforce, marketing automation, Asana, Bizzabo, ON24, or similar event and project management platforms
• Excellent written and verbal communication skills, with the ability to influence executives, sales leaders, customers, partners, vendors, and internal collaborators
• We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!