Social Media Manager, Residential Energy

Description:
Tesla Energy is
transforming how the world generates, stores, and consumes energy. We're
looking for a social-first storyteller who can make our residential energy
products (Powerwall, Solar, Home Charging, and the Tesla App) stand out across
social platforms. Starting with as our primary channel, you will own
Tesla Energy's social presence globally, driving content strategy, creation,
and engagement.
This role requires
someone who is equal parts creative and operational. Someone who understands
how stories spread, what makes people stop scrolling, and how to turn product
innovation into genuine conversation. You'll help evolve and strengthen a
growing program, not just maintain it.

Responsibilities:
Develop and produce compelling social content showcasing Tesla Energy products, customers, innovations, and milestones, including original short-form video, graphics, threads, and real-time reactive content
Translate product announcements, feature launches, company news, and competitive moments into timely, high-impact social content
Source and curate user-generated content, customer stories, and real-world product performance that resonates authentically
Own the Tesla Energy social content calendar and posting cadence on , balancing proactive storytelling with announcement-driven content and adapting for additional platforms as the program scales
Collaborate with internal teams (product, creative, comms, engineering, regional) and external partners including Certified Installers to surface stories worth amplifying, ensuring all content meets Tesla's corporate guidelines and brand standards
Build and maintain social listening practices, stay ahead of platform trends and emerging formats, and proactively pitch new content ideas and campaigns to leadership
Shepherd content through internal approval workflows, establish scalable production processes, track performance, and report learnings to leadership with clarity

Requirements:
5+ years managing social media for a brand with high public visibility, ideally at a product-led or design-forward company
Platform-native expertise on  with strong instincts for what performs and why
Content creation skills: sharp copy, designer briefs, video storyboards, or shooting compelling content on your phone
Strong editorial judgment. You know which stories matter, when to post, and when to hold back
Ability to move fast without sacrificing quality or brand integrity
Genuine interest in energy, sustainability, or Tesla's mission
Strong cross-functional communication skills with comfort operating in ambiguous environments, navigating approvals with patience, and evolving programs as they grow

Compensation & Benefits:
Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
Medical plans > plan options with $0 payroll deduction
Family-building, fertility, adoption and surrogacy benefits
Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
Company paid Basic Life, AD&D
Short-term and long-term disability insurance (90 day waiting period)
Employee Assistance Program
Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
Back-up childcare and parenting support resources
Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
Weight Loss and Tobacco Cessation Programs
Tesla Babies program
Commuter benefits
Employee discounts and perks program

Expected Compensation
$72,000 - $162,000/annual salary + cash and stock awards + benefitsPay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.