Demand Generation Manager, Tesla Energy

Description:
Tesla Energy is seeking a highly motivated and experienced Demand Generation Campaign Manager to drive lead generation and customer acquisition for its growing portfolio of energy products, including solar solutions and Powerwall. The ideal candidate will develop and execute innovative marketing strategies and multi-channel campaigns that generate new demand, enhance brand awareness, and deliver measurable results. This role requires a data-driven marketer who is comfortable working in a fast-paced, dynamic environment.

Responsibilities:
Campaign Strategy & Planning: Develop and execute comprehensive demand generation strategies focused on driving leads and customer acquisition across Tesla Energy's product lines

Content Development: Collaborate with the creative, content, and product teams to create compelling marketing content, such as email campaigns, landing pages, paid ads, and whitepapers, that drive engagement and conversion
Multi-Channel Campaign Management: Lead the end-to-end development, execution, and optimization of demand generation campaigns across digital platforms (including paid search, display, email, social media, affiliate networks), referral program, traditional media, and Tesla's owned channels
Performance Tracking & Optimization: Use analytics tools to measure the effectiveness of campaigns, track KPIs (e.g., lead volume, cost per lead, customer acquisition cost), and utilizing A/B testing and continuous performance monitoring to maximize campaign efficiency
Collaboration with Sales & Product Teams: Work closely with sales and product teams to ensure alignment on goals, messaging, and lead handoff, ensuring qualified leads are nurtured through the sales pipeline
Market Research & Audience Segmentation: Conduct market research and analyze data to identify target audiences and industry trends. Utilize segmentation techniques to tailor campaigns to different personas and customer needs
Budget Management: Manage campaign budgets, allocating resources effectively to maximize ROI across channels and initiatives

Requirements:
Bachelor’s Degree in Marketing, Communications, Business, or related field or equivalent experience
5+ years of experience in demand generation or digital marketing, preferably within the renewable energy or technology sector
Proven track record of managing successful multi-channel demand generation campaigns that drive revenue growth
Strong analytical skills with experience in tracking and reporting on key performance indicators (KPIs). Experience with marketing automation platforms and CRM systems
Exceptional project management skills, with the ability to juggle multiple campaigns and deadlines
Knowledge of the renewable energy market, specifically solar energy and energy storage solutions, is a plus
Experience generating demand for both a direct sales force and channel partners is a plus

Compensation & Benefits:
Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
Medical plans > plan options with $0 payroll deduction
Family-building, fertility, adoption and surrogacy benefits
Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
Company paid Basic Life, AD&D
Short-term and long-term disability insurance (90 day waiting period)
Employee Assistance Program
Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
Back-up childcare and parenting support resources
Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
Weight Loss and Tobacco Cessation Programs
Tesla Babies program
Commuter benefits
Employee discounts and perks program

Expected Compensation
$88,000 - $162,000/annual salary + cash and stock awards + benefitsPay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.