Integrated Marketing Manager - TikTok Local Services

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

Responsibilities

• Strengthen brand awareness and market influence through product launches, integrated marketing campaigns, and strategic partnerships.
• Translate insights into the US market, consumer behavior, and user needs into compelling product positioning, key messages, use cases, and go-to-market strategies.
• Develop and execute integrated marketing campaigns across multiple channels, including social media, creator and influencer partnerships, cultural moments, and experiential events.
• Build strategic partnerships with international brands and organizations. Develop high-impact initiatives and industry events that generate attention and engage priority audiences at scale.
• Collaborate with internal and external stakeholders to drive projects from strategy through execution, ensuring high creative quality and measurable business impact.

Minimum Qualifications

• Bachelor's degree or equivalent, with proven experience in global marketing and a strong foundation in brand and product marketing.
• Strong understanding of the global content and social media landscape, particularly in the US market.
• Deep interest in the food and dining industry, with a strong understanding of foodie culture, consumer motivations, and emerging trends.
• Strong communication, negotiation, and project management skills, with demonstrated experience managing international partnerships and cross-functional initiatives.

Preferred Qualifications

• Curious, resourceful, and self-motivated, with the ability to learn quickly and thrive in a fast-paced environment.
• Relevant experience or industry connections in food and dining, travel, hospitality, or entertainment are a plus.
• Experience working in cross-border, multi-cultural environment.