Permanent - PR and Campaign Manager CANAL+ Belgium

About CANAL+Group Founded as a French subscription-TV channel 40 years ago, CANAL+ is now a global media and entertainment company. On 22 September 2025, CANAL+ confirmed it is in effective control of MultiChoice Group and beginning the integration process. MultiChoice is Africa’s leading entertainment platform, offering a wide range of products and services, including DStv, GOtv, Showmax, M-Net, SuperSport, Irdeto, and KingMakers. Together, the new combined group has 40 million subscribers worldwide, operates in over 70 countries and has approximately 17,000 employees. CANAL+ operates across the entire audio-visual value chain, including production, broadcast, distribution and aggregation. It is home to STUDIOCANAL , a leading film and television studio with worldwide production and distribution capabilities; Dailymotion , major international video platform powered by cutting-edge proprietary technology for video delivery, advertising, and monetization; CANAL+ Distribution, a production and distribution company specialising in creating and distributing diverse content and channels; and telecommunication services, through GVA in Africa and CANAL+ Telecom in the French overseas jurisdictions and territories. CANAL+ also has significant equity stakes in Viaplay (the Pay-TV leader in Scandinavia) and Viu (a leading OTT platform in Southern Asia). Lead the Stories That Shape Our Brand At CANAL+ Belgium, we are transforming the way people connect with entertainment, sports content, and technology. We are looking for a dynamic and creative PR & Campaign Manager to lead the execution of impactful communication campaigns and public relations initiatives that strengthen brand awareness, support commercial objectives, and enhance the visibility of CANAL+ in Belgium. Reporting directly to the Director of Brand & Marketing Communications, this role combines creativity, project management, media relations, and campaign execution to ensure that CANAL+ consistently delivers compelling stories and high-impact marketing initiatives across all audiences and channels. Your mission As PR & Campaign Manager, you will be responsible for planning, coordinating, and executing integrated marketing campaigns and public relations activities that support the growth and positioning of the CANAL+ brand in Belgium. Your key responsibilities will include

• Managing the day-to-day execution of marketing and communication campaigns across paid, owned, and earned media channels.
• Coordinating the development and localization of campaign assets in collaboration with creative agencies, production partners, media agencies, and internal stakeholders.
• Developing campaigns and PR initiatives to support the launch and promotion of CANAL+ content, products, services, partnerships, and corporate initiatives.
• Establishing and maintaining strong relationships with journalists, media organizations, influencers, industry associations, and external stakeholders.
• Preparing and distributing press releases, media briefings, interview materials, Q&As, and corporate communication content.
• Organizing press events, media screenings, sponsorship activations, and corporate events to maximize brand visibility and stakeholder engagement.
• Monitoring media coverage and managing media requests while ensuring timely and consistent company responses.
• Coordinating communication around key business milestones, content launches, and strategic announcements.
• Working closely with digital / e-commerce, customer lifecycle, content, and commercial teams to ensure integrated campaign execution and messaging consistency.
• Managing campaign timelines, agency deliverables, budgets, and reporting.
• Tracking campaign and PR performance, analyzing results, and identifying optimization opportunities.
• Monitoring industry trends, competitor activities, and emerging opportunities to enhance communication effectiveness and brand relevance.
• Acting as a brand ambassador by ensuring compliance with CANAL+ brand guidelines across all communication activities.

What You Bring

We are looking for a proactive communication professional who combines creativity with strong organizational and stakeholder management skills. Experience & Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• Minimum 5 to 8 years of experience in communications, public relations, campaign management, marketing communications, or a related field.
• Experience within media, entertainment, telecommunications, consumer brands, digital platforms, subscription businesses, or agency environments is highly valued.
• Proven experience managing integrated communication or marketing campaigns from concept to execution.
• Strong understanding of media relations, content creation, event management, and modern communication channels.
• Experience working with agencies, media partners, and external suppliers.
• Fluency in Dutch and French, with strong professional English skills. Personal Attributes
• Excellent communication and storytelling abilities.
• Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Creative mindset with strong attention to detail.
• Results-oriented and proactive, with a hands-on approach.
• Strong interpersonal and stakeholder management capabilities.
• Ability to work effectively in a fast-paced and evolving environment.
• Collaborative team player with a positive and solution-oriented attitude.
• Passion for media, entertainment, sports, content and consumer brands. Why Join CANAL+ Belgium? Joining CANAL+ Belgium means becoming part of an international media and entertainment group that is continuously redefining how audiences experience content. You will play a key role in building the visibility and reputation of the CANAL+ brand in Belgium, contribute to the successful launch and growth of exciting content and offers, and work alongside passionate professionals in a dynamic and rapidly evolving industry.