Senior Digital Paid Ad Manager

Join as a Senior Digital Paid Ads Manager, where you will lead the strategy, execution, and optimization of our paid digital advertising programs. This senior individual-contributor role requires a strong background in paid media, digital marketing, and performance marketing. You will work closely with various teams, including Demand Generation, ABM, Field Marketing, Product Marketing, Content, Marketing Operations, Sales, and regional teams. This is a strategic and analytical role that combines paid media expertise, audience and account planning, creative experimentation, marketing technology fluency, and pipeline accountability.

• Own the strategy, execution, and optimization of paid digital advertising programs across multiple channels.
• Translate business, pipeline, and go-to-market priorities into paid media plans with clear audiences, investment levels, channel mix, messaging, offers, timing, and success metrics.
• Build integrated paid media strategies across awareness, demand creation, account engagement, opportunity acceleration, and customer or expansion motions.

• 5+ years of experience in paid media, digital marketing, demand generation, performance marketing, ABM, or a related B2B marketing function
• Highly organized, with the ability to manage multiple campaigns, audiences, budgets, stakeholders, and timelines without losing detail or momentum
• Strong written and verbal communication skills, including the ability to summarize performance and make clear investment recommendations
• Strong command of campaign tracking, UTM standards, Salesforce or CRM campaign structures, attribution, and performance reporting
• Strong understanding of audience development, account targeting, segmentation, suppression, retargeting, frequency management, and lifecycle activation
• Experience developing paid media plans across funnel stages, target segments, buying groups, regions, and account tiers
• Ability to translate complex or technical subject matter into relevant paid advertising concepts and audience-specific messaging
• Experience partnering with Marketing Operations, Demand Generation, ABM, Sales, SDRs, Product Marketing, Content, and Creative teams
• Experience designing and executing structured tests across audience, creative, messaging, offers, landing pages, and channel mix
• Proven track record owning paid digital strategy and execution across multiple channels, with measurable pipeline or revenue impact
• Strong attention to detail and a bias for action, balanced with sound judgment about brand, compliance, data quality, and efficiency
• Demonstrated ability to manage budgets, forecast spend, allocate investment, and make data-driven tradeoffs
• Strong analytical judgment and comfort using paid media, funnel, account engagement, conversion, and pipeline data to guide decisions
• Ability to operate independently, create structure in an evolving environment, and influence without direct authority
• Strong hands-on experience with platforms such as LinkedIn Campaign Manager, Google Ads or equivalent search platforms, display or programmatic platforms, and account-based advertising tools
• Experience in cybersecurity, DevSecOps, cloud security, or another highly technical B2B SaaS environment
• Experience running account-based advertising programs using Influ2, 6sense, Demandbase, Terminus, Bombora, ZoomInfo, or equivalent platforms
• Experience with LinkedIn Campaign Manager and paid social programs targeting enterprise buying groups
• Experience supporting Federal or Public Sector digital advertising or ABM motions
• Familiarity with search advertising, display, programmatic, retargeting, and paid content distribution
• Experience with marketing automation platforms such as Pardot, Marketo, or HubSpot
• Familiarity with Tableau, Power BI, Looker, or advanced reporting and visualization techniques
• Experience building paid media playbooks, governance models, testing frameworks, or repeatable operating processes
• Experience using AI tools or automation to improve audience research, creative development, campaign execution, troubleshooting, or reporting
• Experience mentoring marketers or leading cross-functional working groups without formal people-management responsibility