Product Manager

Join Wpromote's Technology team as a Product Manager for Polaris IQ, our marketing intelligence platform. You will own multiple applications within Polaris IQ, lead the development and design group, and work closely with various teams to understand marketer needs and turn them into product decisions. You will also conduct user research, analyze market data, and translate user and business needs into requirements for Engineering and Design. Additionally, you will represent Polaris IQ in client conversations and use product data to evaluate success and guide future decisions.

• Posséder plusieurs applications au sein de Polaris IQ, diriger l'équipe responsable de la livraison de la feuille de route et contribuer à la feuille de route produit plus large de Wpromote.
• Effectuer des recherches utilisateur, analyser les données du marché et du produit, et développer des cas d'utilisation clairs pour évaluer et prioriser les opportunités.
• Traduire les besoins des utilisateurs et des entreprises en exigences, flux de travail, critères d'acceptation et travail priorisé pour l'ingénierie et le design.

• For someone with digital agency experience, this role could be a great opportunity to apply that knowledge while taking the next step into Product
• The ideal candidate brings curiosity, strong judgment, and an innovative mindset to how technology, data, and AI can improve the way marketers work
• You understand how a digital marketing agency operates and the work our teams do for clients
• You’re comfortable navigating competing priorities, using research and data to make decisions, and independently moving work forward
• Experience translating user or business needs into product requirements, priorities, workflows, or deliverables
• Experience working with technical and cross-functional teams to move initiatives from idea through execution
• Curiosity about marketing technology, data, AI, and emerging ways to improve how marketing teams work
• Ability to independently manage ambiguity and competing priorities, make sound decisions, and take ownership without extensive oversight
• Strong communication, facilitation, analytical, and critical-thinking skills, with the ability to create alignment and make informed recommendations
• 3+ years of experience in digital marketing, marketing technology, or a digital agency, with a strong understanding of how agency teams deliver marketing services for clients
• Product management, product operations, or software development experience, particularly in SaaS or marketing technology
• Hands-on experience in paid search, paid social, programmatic, SEO, content, creative, analytics, measurement, or another digital marketing discipline
• Experience with Jira and Agile/Scrum practices
• Experience working with marketing data, APIs, integrations, dashboards, reporting, SQL, BigQuery, or product analytics tools
• Experience supporting client-facing demos, training, enablement, launches, proposals, or go-to-market initiatives