Senior Product Marketing Manager (Member Engagement)

Join Happen Bank as a Senior Product Marketing Manager, where you'll lead product marketing strategy and execution for our digital engagement experiences. You'll drive member adoption, engagement, and cross-sell while serving as a strong voice of the member. Collaborate closely with various teams to develop integrated go-to-market strategies that enhance the member experience and deepen relationships across our lending and banking products.

• Lead product marketing strategy and execution for Happen Bank's digital engagement experiences, including DebtIQ and the mobile app.
• Drive member adoption, engagement, and cross-sell while serving as a strong voice of the member across key growth areas.
• Partner closely with cross-functional teams to develop integrated go-to-market strategies that strengthen the member experience and deepen relationships.

• Strong background in product launches, engagement marketing, cross-sell, or retention strategies, with a track record of driving app adoption and digital engagement
• Bachelor's degree or higher, or equivalent combination of education and experience
• Strong communication and storytelling skills with the ability to influence senior stakeholders and create alignment across teams
• Ability to translate strategy into clear, actionable plans and drive execution across complex cross-functional initiatives
• 6+ years of relevant product marketing or marketing experience, including research, positioning, messaging, product launches, and go-to-market strategy within B2C and mobile app environments
• Highly collaborative with demonstrated ability to lead through influence without direct authority
• Strong organization and prioritization skills with the ability to manage multiple initiatives in a fast-paced environment
• Demonstrated ability to use data, customer insights, and experimentation to inform positioning, prioritization, and go-to-market decisions
• You have hands-on experience using AI tools to accelerate research, content development, experimentation, and execution, including AI prototyping tools to rapidly develop and test member-facing concepts. You're equally comfortable using these tools yourself and showing others how, while applying sound judgment around accuracy, customer data, brand voice, and where human oversight matters most
• Experience in financial services, fintech, or another regulated consumer industry
• Experience with credit monitoring, financial wellness, or other data-driven insight products