Data Analyst

Duties

Responsibilities

• Extract data from multiple advertising sources, websites, and databases to create reports and dashboards in PowerBI for responding to data requests.
• Verify data accuracy and resolve data issues.
• Maintain up-to-date documentation on projects, processes, and reports.
• Analyze paid marketing performance to identify trends, explain results, and recommend improvements to audience targeting, messaging, channel selection, and budget allocation.
• Provide reports, analysis, and dynamic dashboards to support paid marketing decision making.
• Use appropriate applications and data to assist administrators, faculty, and staff in obtaining timely, accurate, and relevant information.
• Design, develop, and maintain databases, PowerBI Dashboards, applications, data collection and reporting techniques to meet changing information needs; troubleshoot and resolve issues as needed.
• Work toward automating reports to allow time for additional analytics reporting needs.