Beta Development Lead, GTM

BetaDev is a specialist group within Go-to-Market (GTM) Product Strategy and Operations. We partner with Global Product Leads (GPS), Product Managers, and gTech to test the newest alpha and beta products with Google’s largest advertisers (LCS).The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
US: $152000 - $221000 (USD) + 15% bonus target + equity + benefits
Learn more about
benefits at Google
.

Minimum qualifications
Bachelor's degree or equivalent practical experience.
6 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred qualifications
MBA.
Experience working with Google Ads products.
Comfortable with ambiguity, and with the ability to grow in a team environment.
Excellent cross-functional stakeholder management and ability to influence without authority.
Excellent written and verbal communication skills, especially in crafting effective narratives and compelling presentations.

Responsibilities
Manage project scoping, execution, and feedback synthesis for multiple product pilots quarterly. Proactively flag and remove execution blockers, pivot strategies based on real market signals, and remain unbiased in assessing readiness.
Partner with cross-functional teams to define test hypotheses and evaluation criteria, and align on overall testing approach. Communicate progress/status updates via weekly comms, weekly meetings, etc., with key stakeholders.
Assess new products against Market Fit, Adoption, and Performance metrics, augmented by customer pitch calls, interviews, surveys, and lessons learned during product troubleshooting. Deliver a final analysis to product decision makers to help inform next-stage incubation and commercialization decisions.
Provide go/no-go recommendations backed by rich insights to help shape product roadmaps based on customer needs.
Define successful launch requirements, hold partner teams accountable, and continuously improve operations using deep market expertise.