Indirect Channel Manager - Assembly Technology

The Channel Manager is responsible for developing, managing, and expanding relationships with channel partners to drive revenue growth and market penetration. This role focuses supporting our existing partner network, identifying new partnership opportunities, and ensuring alignment between the company’s sales strategy and partner activities. The Channel Manager works closely with sales, marketing, and product teams to maximize partner performance and achieve business objectives.

Key Responsibilities

• Develop and implement channel sales strategies to achieve revenue and growth targets.
• Identify, recruit, onboard, and manage new channel partners such as distributors, resellers, and strategic alliances.
• Ensure partners comply with company policies, pricing structures, and brand guidelines.
• Monitor partner performance, analyze sales metrics, and provide regular reports to senior management.
• Build and maintain strong relationships with partners to drive mutual business success.
• Maintain accurate records of partner activities and pipeline within the CRM system.
• Support partners in closing deals, resolving issues, and identifying new business opportunities.
• Provide partners with training, product information, and sales tools to enhance their effectiveness.
• Collaborate with internal sales and marketing teams to create partner enablement programs and joint marketing initiatives.
• Coordinate promotional campaigns, product launches, and co-marketing activities with channel partners.