MARKETING SPECIALIST

Summary

Click on "Learn more about this agency" button below to view Eligibilities being considered and other IMPORTANT information. The primary purpose of this position is: To manage the marketing programs for Air Force Civilian Service (AFCS) by working independently and/or serve as project manager for formulating and developing internal and external marketing strategies, plans, and campaigns for the design, development, testing and implementation of worldwide AFCS marketing research efforts.

Duties

1. Project manager for formulating, developing, and implementing marketing plans. 2. Monitors national and local/regional recruiting advertising programs and develops national Media / advertising plans, develops and executes local/regional advertising campaigns that may include, but is not limited to college programs, diversity needs, recurring college publications, telephone directories, radio, television, out-of-home, digital and other media advertising products. 3. Project manager for the design, development, testing, and implementation of marketing and survey research and analyzes and interprets research data. 4. Establishes plans, policies, procedures, strategies, and programs using established management principles and pertinent regulations for brand management of Air Force Civilian Service (AFCS). 5. Prepares specifications, budgets and contract statements of work (SOWs) for contracted vendors for the design, lay-out and printing of marketing and survey instruments, as well as for the insertion and mailing of final packages, turn-key, multi-media campaign productions, etc.

Qualifications

In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Standards for General Schedule Positions, Administrative and Management Positions. SPECIALIZED EXPERIENCE: Applicants must have at least one (1) year of specialized experience at the next lower grade GS-11, or equivalent in other pay systems. Examples of specialized experience includes: knowledge of, and ability to apply, analytical processes and investigative techniques for conducting studies and detailed analyses of various functions and processes. Knowledge of, and ability to apply, marketing research theories, principles and techniques, including sampling theory (probability and nonprobability, questionnaires and research - design, and inferential statistics) and trend - analysis FEDERAL TIME-IN-GRADE (TIG) REQUIREMENT FOR GENERAL SCHEDULE (GS) POSITIONS: Merit promotion applicants must meet applicable time-in-grade requirements to be considered eligible. One year at the GS-11 level is required to meet the time-in-grade requirements for the GS-12 level. TIG applies if you are in a current GS position or held a GS position within the previous 52 weeks. NOTE: Applicants applying as VEOA candidates who are current GS civil service employees or are prior GS civil service employees within the past 52 weeks must also meet time-in-grade requirements. KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas: 1. Knowledge of quantitative and qualitative market research theories and principles to include sampling, questionnaire design, statistical analysis, and attitude and opinion research methodologies. 2. Knowledge of marketing and advertising principles to develop promotional programs, special events, and media campaigns that meet customer needs and management guidelines. 3. Knowledge of federal procurement policies and budgetary parameters required to develop Statements of Work (SOWs), oversee contracts, and control project expenses. 4. Knowledge of graphic design techniques and print production processes such as color separations and photo sizing to create and acquire marketing materials. 5. Skill in applying analytical and investigative techniques to conduct detailed studies of organizational functions and processes for the purpose of recommending improvements. 6. Skill in using design automation products such as desktop publishing, word processing, and other graphic software to create and manage promotional materials. PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week. VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.