Account Executive - Non Tech Vertical

About Campfire

Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently.

The Role

As an Account Executive (AE) for Non Tech Vertical, you will play a critical role in driving growth for Campfire for verticals like professional services, healthcare, non-profit, home services and more. You’ll manage the end-to-end sales cycle—from identifying prospects to closing deals—while leveraging automation and lead-generation tools to scale outreach efforts effectively. Campfire is a hyper-growth company, we are looking for thought leaders that will grow with our team and strive to think beyond the details of what is included below. An ideal candidate will bring ideas to the table and strive to achieve results that go beyond the requirements.

Key Responsibilities

Lead Generation & Prospecting

• Build and manage targeted lead lists, ensuring alignment with our Ideal Customer Profile (ICP).
• In addition to building your own pipeline, you will also partner with an SDR on our GTM team to drive effective pipeline.
• Utilize automation tools to identify, segment, and engage potential customers.
• Research and qualify leads in the software industry to create a robust sales pipeline.

Outreach & Relationship Building

• Execute multi-channel outreach strategies, including personalized emails, calls, and LinkedIn engagement.
• Identify key decision-makers and influencers within target accounts.
• Nurture leads and build relationships that drive trust and long-term partnerships.
• Manage the full sales cycle for select accounts, from discovery to contract negotiations.
• Collaborate with the marketing and product teams to tailor messaging and value propositions for prospects.
• Provide product demonstrations to potential clients and articulate the value of Agent+.

Metrics & Reporting

• Track, measure, and report on key sales metrics (e.g., lead-to-meeting and meeting-to-close conversion rates).
• Continuously optimize workflows and outreach strategies based on performance data.
• Optimized use of CRM software (HubSpot)

Ideal Candidate Profile

Experience:

• 3+ years in a full-stack sales role (AE/SDR/BDR) within the software industry
• Bonus: Experience selling into financial services, home services, construction, real estate, non-profit, or professional services.
• Bonus: Experience selling mid-market finance software (ERP, spend management, invoicing, etc.)
• Proven success in building and maintaining a high-quality sales pipeline

Skills & Tools:

• Expertise in lead list building and working with automation tools.
• Expertise in maintaining email infrastructure for optimized outbound engagement.
• Strong research skills to uncover insights about prospects and their businesses.
• Proficient in CRM management and reporting.

Personal Attributes:

• Highly proactive, adaptable, and capable of working in a fast-paced environment.
• Exceptional communication and interpersonal skills.
• A growth mindset with a focus on continuous improvement.