Staff Product Manager (Consumer Growth Loyalty)

Join Affirm as a Staff Product Manager for Consumer Growth Loyalty. You will build and launch our consumer loyalty program from scratch, driving engagement and making Affirm the default payment method. You will own the vision and roadmap, build engagement loops, manage program economics, and partner with various teams to ensure compliance and success.

• Construire le programme de fidélité des consommateurs d'Affirm à partir de zéro, en définissant ce que les gens gagnent, comment ils progressent et pourquoi Affirm devient leur moyen de paiement par défaut.
• Posséder la vision et la feuille de route du programme de fidélité des consommateurs d'Affirm, en définissant les hypothèses, les indicateurs de succès et la séquence sur plusieurs trimestres.
• Lancer la première version des récompenses et des niveaux, y compris les mécanismes de gain, les avantages des membres, la rédemption et les surfaces qui rendent la valeur évidente dans l'application, au moment du paiement et après un achat.

• Bachelor’s degree in a related field or equivalent practical experience
• Track record shipping consumer financial or regulated products; comfort partnering with Risk/Credit, Legal, and Compliance
• Excellent cross-functional leadership, including experience leading without authority
• Built or scaled a loyalty, rewards or engagement program: card rewards, points, tiers, subscription benefits, or something equivalent. You know earn and burn mechanics and what makes a program pay for itself
• History of launching products from scratch, not just optimizing what already exists
• Comfortable building the financial model yourself and defending reward cost, funding mix and payback to Finance and leadership
• 8+ years in Product Management, with a track record in consumer mobile apps, fintech, or neobanks
• Owned repeat usage, cohort retention or share of wallet as a primary metric, and know which levers actually move them
• AI tools like Claude Code, Cursor, and others to research, analyze and prototype, and help develop better product vision
• Strong UX instincts and a high bar for design. You know the difference between a reward that feels good and a badge buried in a settings menu
• Deep fluency in experiment design, incrementality/attribution, and LTV measurement; data chops (SQL/Amplitude-level self-serve) and a bias for shipping, learning and iterating quickly