Senior Director of Digital Marketing

Join Hippocratic AI as the Senior Director of Digital Marketing. In this role, you will lead our enterprise growth engine, focusing on demand generation, marketing technology, and measurement. You will build and optimize digital programs targeting healthcare buying committees, generate qualified pipeline, and accelerate complex enterprise sales cycles. Additionally, you will own the marketing technology stack, govern lead-to-revenue processes, and establish revenue attribution. This position requires a commercially minded leader with a proven track record in B2B marketing, ideally in healthcare or regulated enterprise software.

• Lead the development and execution of multichannel marketing programs targeting healthcare buying committees to generate qualified pipeline and accelerate sales cycles.
• Oversee the marketing technology stack, ensuring accurate data synchronization with the enterprise CRM and data warehouse, and govern lead-to-revenue processes.
• Establish and maintain multichannel, multi-touch attribution that measures digital marketing’s contribution across long, complex healthcare sales cycles.

• This role requires a commercially minded leader who combines performance marketing expertise with deep operational fluency
• You know how to apply AI to improve targeting, creative development, and reporting—and how to measure whether it delivers value
• 4 + experience placing digital ads on sites like LinkedIn, Google, etc. with a proven ability to optimize spend, lowering CPL, and shifting budget across channels to deliver qualified leads to Sales
• Analytically minded and has experience building Marketing Dashboards in Hubspot to prove the impact of Marketing campaigns
• Partners closely with all teams in Marketing, Rev Ops, Sales, and Customer Success, performing with a one team approach to winning market share for Hippocratic AI
• Bachelor’s degree is required
• A proven track record of building ABM and demand generation programs for health system, payor, or clinical network buying committees
• The ability to connect channel performance and marketing investment to pipeline, revenue, and customer acquisition economics
• The ability to communicate complex performance insights clearly to executives and turn those insights into investment and operating decisions
• Strong command of digital acquisition, conversion optimization, lead management, and revenue attribution
• 8+ years of experience leading growth marketing and marketing operations in B2B, ideally in healthcare or regulated enterprise software
• Deep ownership of marketing technology and CRM systems, including HubSpot or an equivalent platform, WordPress, email automation, Google Analytics, Google Search Console, with experience integrating web properties and data warehouses
• Practical AI fluency, including experience using LLMs, APIs, and predictive models to improve targeting, creative velocity, and reporting
• Post Graduate Degree