Senior Manager of Product Marketing

Join our team as a Senior Manager of Product Marketing for a temporary 6-month position. In this highly cross-functional role, you will champion the voice of the customer, collaborate with various teams, and lead the identification of segmentation, positioning, messaging, and adoption tactics for new and existing products. You will also develop go-to-market strategies, drive experimentation, and own end-to-end work across multiple categories and product lines. Enjoy generous PTO, full healthcare coverage, retirement planning, and the flexibility to work from anywhere in the US.

• Prioritize products and experiences to address consumers’ healthcare needs by championing the voice of the customer.
• Collaborate with cross-functional teams to shape digital customer experiences that drive conversion, engagement, and retention.
• Lead the identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products.

• Experience using insights and strategic thinking to influence stakeholders and the product roadmap
• Proven track record of leading cross-functional teams
• Consumer product marketing experience is a strong plus
• Ability to drive experimentation focused on conversion and engagement
• Analytical thinker with experience in data-driven marketing
• Team player who is accountable, proactive, and solution-oriented
• Experience communicating the benefits of various marketing strategies to business audiences of all levels, including C-suite
• Bachelor’s Degree in Business, Marketing, Communications, Psychology, or related field, or equivalent work experience. An MBA or a Master's in marketing/communications is a plus
• Strong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love
• 7+ years of experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing, or integrated marketing strategy)
• Experience driving complex projects in a fast-paced environment