Vice President of Product Marketing

Join DeepIntent, a leading healthcare marketing technology company, as the Vice President of Product Marketing. In this role, you will lead product marketing for DeepIntent's platform and data products, owning positioning, messaging, launch, and the go-to-market strategy. You will work closely with Product, Sales, and Client Success to translate a complex technology portfolio into a compelling story for pharma and agency buyers. This is an ideal opportunity for an experienced product marketing leader with a strong background in pharma commercialization and technology marketing.

• Assumer la responsabilité de la position, du message et des preuves pour le portefeuille de produits de DeepIntent, en veillant à ce que l'innovation de l'entreprise soit efficacement commercialisée et positionnée.
• Diriger le processus de mise sur le marché de bout en bout pour les lancements de produits, y compris l'audience, le récit, l'emballage, le plan de lancement et les indicateurs de succès.
• Collaborer avec les équipes Produit, Ventes et Succès Client pour traduire un portefeuille technologique sophistiqué en une histoire que les acheteurs pharmaceutiques et d'agences peuvent comprendre et agir.

• 12+ years of product marketing experience, including senior leadership of a product marketing function. Pharma and/or healthcare experience strongly preferred
• Self-motivated with high energy and willingness to adapt
• Track record building enablement programs that measurably shorten sales cycles
• Experience owning packaging and pricing input for technology products
• Experience marketing products built on data science and machine learning, with the ability to translate technical capability into commercial value without overclaiming
• Strong verbal and written communication skills
• Deep familiarity with pharma commercialization: how brands launch, how HCP and patient engagement works, and how commercial, medical, and regulatory review shape what can be said
• Experience selling to and through enterprise buyers in regulated industries, including partner and channel motions
• Strong cross-functional partner to Product, Sales, and Client Success
• Experience leading and developing a product marketing team
• Demonstrated success launching new products and sharpening a product narrative in a crowded, fast-moving market
• Proven track record marketing enterprise technology products — platform, software, or SaaS — to sophisticated business buyers