Head of Product Marketing & Campaigns

Join our fast-moving B2B SaaS company as the Head of Product Marketing & Campaigns. In this role, you will connect product innovation with market execution, own the go-to-market process, and lead a team of four. You will report directly to the Marketing Director and be responsible for transforming product marketing into a strategic engine, ensuring reliable and high-impact product launches, and planning and running campaigns that deliver MQL targets. You will also lead product marketing, content marketing, events, community, and social media, and collaborate closely with Product, Sales, and Customer Support.

• Transform Product Marketing into a strategic engine by defining clear value propositions, go-to-market playbooks, and customer positioning.
• Audit and fix current go-to-market gaps to ensure reliable, high-impact product launches that unify Product, Revenue, and Support teams.
• Plan and run campaigns that deliver our MQL targets in the growth market US as well as in the established markets Germany / Austria / Switzerland and UK.

• SMB Environments: You know how to reach and convert small and mid-sized business customers
• B2B SaaS Marketing: You have 7 to 10 years of experience, including product marketing and GTM launches
• People Leadership: You have led a marketing team and know how to build workflows around it
• Tools: HubSpot is a must; the Atlassian suite is a plus
• Stakeholder Management: You align Product, Sales and Support without friction
• Hands-on Campaign Execution: You can plan a campaign and also ship it
• Language: Excellent written and spoken English
• Strategic GTM Thinking: You connect product strategy to market execution
• Finisher Mindset: You bring projects across the line
• Pragmatism: You choose the solution that works over the one that looks perfect
• Builder Mentality: You enjoy creating structure where none exists yet
• Extreme Ownership: You take responsibility for results, not only for tasks
• Research shows that candidates from underrepresented backgrounds may refrain from applying for positions if they feel they don't meet all qualifications. We strongly encourage you to apply if you’re interested: we're excited to discover how your distinctive experience can enhance our team!