Director of Product Marketing

Join Handshake, the career network for students and recent graduates. As the Director of Product Marketing, you will shape the narrative and category strategy for Handshake, positioning it as a strategic hiring partner for employers in the AI economy. You will lead a team of product marketers and collaborate closely with various departments to drive adoption and revenue. Enjoy comprehensive benefits, including health insurance, fertility and family forming support, mental health resources, and flexible time off.

• Definir y poseer la narrativa y el posicionamiento del empleador que muestra cómo el mercado ve a Handshake, para que los empleadores y CHROs nos vean como un socio estratégico de contratación en lugar de una bolsa de trabajo universitaria.
• Crear y evolucionar la historia de la categoría para el comprador empleador, elevando nuestro mensaje más allá de las características del producto para ganar participación en un paisaje tecnológico de recursos humanos abarrotado.
• Construir liderazgo de pensamiento y canales de contenido que pongan a los líderes de Handshake frente a CHROs y tomadores de decisiones de talento senior, aumentando la conciencia ejecutiva y la influencia en el pipeline.

• Based in the San Francisco Bay Area and able to work from our SF office
• Experience elevating a narrative beyond the product, rather than selling primarily on features and specs
• Experience marketing a marketplace or employment-related product, where the value comes from connecting both sides
• Strong cross-functional partnership with Product, Sales, and executive leadership on launches and go-to-market
• Experience building executive-level content and thought leadership that reaches senior buyers such as CHROs
• Exceptional strategic storytelling and writing, with a high bar for craft in your own work and your team's
• 8+ years in B2B product marketing, including leading a team of product marketers
• A track record of creating or evolving a category, with the vision to reposition a company or product in the market
• HR tech or recruiting technology background, or existing relationships with talent and HR leaders
• Experience marketing to both a supply side and a demand side of a two-sided network