Product Marketing Lead

Join Hadrian, a cutting-edge company in the defense and aerospace industry, as our first Product Marketing Lead. In this pivotal role, you will shape the way the market understands our innovative offerings and their impact. You will work closely with various teams, including Brand, Federal, Sales, Recruiting, and Hadrian leadership. This is a unique opportunity to build a new function from the ground up and make a significant impact on our company's success.

• Establecer la posición de cada oferta de Hadrian, definiendo su nombre, público objetivo y ventajas competitivas.
• Traducir la diferenciación técnica en impacto en la misión, creando contenido que demuestre lo que ofrecen y por qué es importante.
• Equipar a todos los equipos que cuentan la historia de Hadrian con narrativas, posicionamiento competitivo y demostraciones de productos.

• You use AI every day to move faster on research, writing, design, and production. Be ready to walk us through a workflow you rebuilt with AI and what it changed
• High agency builder. You've been first or early in a function, found what was missing, and built it without waiting for a brief. You have a portfolio of work you personally made and can tell us which parts were yours
• You've defined positioning and go to market for technically complex products. For most people that means 8+ years, but we care more about what you've owned than how long you've been doing it. You learn complex systems quickly and turn them into clear, credible narratives. Engineers trust your technical explanations, whether they work here or at a customer. Your path may run through product marketing, technical marketing, engineering, or technical design
• Experience in manufacturing, aerospace, defense, robotics, or industrial hardware, including selling to government customers or large primes
• You write sharp copy and design strong slides, diagrams, and product graphics yourself, and you have the taste to direct designers and video editors when the work calls for a specialist
• A background in engineering, industrial design, or technical design
• A track record of content and positioning you can tie to business outcomes, such as pipeline, closed deals, or hires
• Video editing, motion design, or 3D skills
• Experience hiring contractors and growing a team around your work