Principal Product Designer (Onboarding)
Toast
United States Posted October 26, 2026
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Salary Range
$149,000 - $304,000
Job Description
Join our team as a Principal Product Designer specializing in onboarding experiences. You will be responsible for designing cohesive experiences across multiple surfaces and interaction modes, with a focus on AI-guided experience design. You will also influence organizational patterns and drive adoption beyond your immediate team. The ideal candidate will have strong visual design skills, a research-driven approach, and familiarity with AI design tooling. Benefits include unlimited vacation, professional development reimbursement, and comprehensive medical coverage.
- Concevoir et mettre en œuvre des expériences d'intégration et d'adoption de produits de bout en bout, en réduisant les frictions pour les nouveaux utilisateurs.
- Collaborer avec des équipes interfonctionnelles pour définir de nouveaux modèles et promouvoir leur adoption au-delà de votre équipe immédiate.
- Utiliser une approche axée sur la recherche pour informer les décisions de conception clés et améliorer les résultats d'intégration.
- Evidence of organizational influence: how other teams or designers adopted or built on your approach or patterns you defined
- How you navigated complexity across multiple surfaces or interaction modes (web + mobile, or setup + guided workflows + human handoff)
- An onboarding or product adoption experience you designed from scratch or significantly reshaped—especially one that established a pattern other teams now use
- Research or testing that informed a key design decision or shifted how the company thought about onboarding
- Work that felt cohesive despite touching multiple products or handoff moments
- What we'll ask to see - Case studies showing:
- You build strong perspectives: You make decisions quickly and collaboratively, informed by both data and intuition. You know when to push back
- Founder's mentality: You own outcomes, not just outputs. You care deeply about whether your designs actually work for support agents and restaurant operators
- You drive action through influence: You build trusted relationships across product, engineering, and customer service teams. You can shift a room's perspective without authority
- You lift others up: You make the designers around you better through example, feedback, and generosity with your process
- You raise the bar: You're constantly learning—new interaction patterns, new AI capabilities, new tooling. You bring that learning into your work and share it with your team
Required Skills
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