Lifecycle Marketing Specialist

Join PlayStation's Lifecycle Marketing team, where you'll be responsible for delivering multi-channel digital campaigns and developing personalized journeys for millions of customers worldwide. You'll work closely with various teams across the globe and have a direct impact on player engagement and company growth.

• Plan, test, execute, and measure lifecycle campaigns for Live Service and franchise titles, ensuring high-quality delivery.
• Collaborate with senior lifecycle marketing leads to translate strategies and campaign blueprints into effective campaigns.
• Analyze campaign performance and collaborate on test and learn strategies to optimize future campaigns.

• Strong analytical and quantitative skills with a consistent track record in data-based decision making
• Innovative and constantly exploring new ways of doing things and challenging the status quo
• Excellent interpersonal skills with expertise and integrity that will earn respect and trust with internal team members and external vendors
• Strong communicator who comfortable briefing Creatives, Analysts, Engineers, Legal and management
• Educated to degree level in a related field such as Business, Marketing and a strong academic record
• Highly organized - able to handle a full workload and progress multiple ambitious projects simultaneously thanks to your skill and work ethic
• Experience in Salesforce Marketing Cloud, Journey Builder, and Interactive Studio or equivalent ESP
• 3+ years of proven experience in B2C marketing, customer lifecycle management, engagement marketing
• Experienced in establishing relationships and operating compassionately across cultures. This includes collaborating openly and bringing together different perspectives to drive well-informed decisions
• Experience building Lifecycle Marketing program support for Live Service games is desirable
• Passionate about the customer– you look at quantitative and qualitative consumer insights to make decisions and recommend improvements
• Sophisticated communicator with excellent influencing skills