Director of Product Marketing

Join ROLLER, a leading provider of software solutions for the attractions industry. As the Director of Product Marketing, you will lead and develop our Core and Field Product Marketing teams, build a continuous market intelligence system, define and maintain ROLLER's segmentation and positioning, and lead go-to-market and adoption strategies for new products. You will also partner with various teams to interpret usage and customer feedback, equip sales and marketing teams with the necessary tools, and measure the impact of product marketing. Enjoy a range of benefits, including a 401(k) plan, work-from-home expenses, paid parental leave, and free medical insurance.

• Lead and develop ROLLER’s Core and Field Product Marketing teams, establishing clear ownership, priorities, operating rhythms, and standards for impact.
• Build a continuous market intelligence system using customer and prospect calls, win-loss analysis, disqualification data, product usage, competitive research, sales feedback, and industry trends.
• Define and maintain ROLLER’s segmentation, ideal customer profiles, buyer personas, priority use cases, customer problems, and competitive landscape.

• A strong instinct to stay close to the market and product, including spending significant time on customer, prospect, renewal, and sales calls
• The ability to influence Product, Sales, Customer Success, T&I, Finance, and Marketing through evidence, clarity, and credibility
• Experience building repeatable systems that turn fragmented market signals into clear product, go-to-market, and commercial decisions
• Strong understanding of the new product introduction process and the role Product Marketing should play from discovery and validation through launch and post-launch learning
• Exceptional product demonstration skills, with the ability to translate complex capabilities into clear, compelling demos that show customer value and business impact
• Strong analytical curiosity, operating discipline, and the confidence to challenge assumptions when market evidence points in a different direction
• Strong commercial judgment and a clear understanding of how buyers evaluate alternatives, perceive value, manage risk, build consensus, and make purchasing decisions
• Deep product marketing expertise across market insight, segmentation, positioning, messaging, launches, enablement, competitive intelligence, pricing, packaging, and adoption
• A track record of bringing products to market successfully and driving measurable pipeline, adoption, and revenue impact
• Experience leading and developing high-performing core and Field Product Marketing teams
• Exceptional ability to translate complex products, market dynamics, and customer needs into simple, differentiated, commercially useful narratives
• Strong command of qualitative and quantitative research, including customer interviews, win-loss analysis, disqualification data, product usage, pricing research, and competitive analysis