Vice President of Growth Content

Join Xero as the Vice President of Growth Content, where you will lead the deployment of tailored, native content across all core channels. You will be responsible for delivering a comprehensive content system, building an AI-native operating model, and maintaining brand consistency. You will also create a measurement approach that connects content performance to real business outcomes and partner with various teams to understand content impact. Additionally, you will lead and develop a global content organization, improve content quality, and build strong partnerships across teams.

• Oversight of tailored, native content deployment across all core channels, ensuring high performance and brand consistency.
• Delivery of the end-to-end content system, from inputs and briefs through creation, review, distribution, reuse, and performance optimization.
• Building an AI-native operating model that improves speed, quality, and scalability of content production and distribution.

• This role requires someone who can operate at multiple altitudes. You need to be able to set direction at enterprise scale, work effectively in a complex global matrix, influence without always being the final decision-maker, and go deep into the executional details when the work demands it
• People Leadership: Experience leading and upgrading teams through change, including talent assessment, coaching, organizational design, and raising standards
• Navigating Ambiguity: High comfort with ambiguity, complexity, and building structure where it does not yet exist
• SaaS & Fintech Expertise: Deep leadership experience in SaaS, fintech, or complex B2B/B2B2C subscription ecosystem environments
• Business Impact & Measurement: Strong evidence of driving measurable business impact through content across multiple stages of the funnel and customer lifecycle
• Global Matrix Leadership: Experience working in a large global matrix, with the ability to influence across teams and functions without relying on formal authority alone
• Strategic & Operational Agility: Ability to move between strategy and execution, including comfort getting into the operational details when needed
• Cross-Functional Alignment: Strong partnership experience with Product Marketing, Communications, Performance Marketing, SEO, and Sales Enablement
• Operating Model Transformation: Proven track record of redesigning operating models, not just optimizing existing workflows
• AI Operational Integration: Demonstrated success using AI to rethink content systems, workflows, governance, and production economics at scale
• Experience serving small business and partner audiences such as accountants, bookkeepers, or channel ecosystems
• Experience building growth content systems that use proprietary data, customer insight, and research as differentiated inputs
• Strong judgment on channel strategy, editorial and design quality, audience needs, and content effectiveness