TikTok Shop - Brand Campaign Manager

TikTok Shop Design is a global design organization shaping the future of content commerce through user experience, AI-enabled innovation, and scalable design systems. We create end-to-end product experiences across the commerce ecosystem, for consumers, merchants, creators, and operators, covering everything from content discovery and shopping decisions to business growth and commerce services.

Our mission is to make commerce simpler, more trustworthy, and more creative. Design is a strategic driver of that growth, helping consumers discover products more easily, merchants grow their businesses more efficiently, and creators find more opportunities.

You will work at the intersection of user experience, business growth, AI innovation, and global scale, helping define what AI-native product design looks like across the full commerce ecosystem.

Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

About the Role

• As the Brand Campaign Manager, you will be responsible for planning and executing high-impact brand campaigns with top brands, including building block planning, livestream initiatives, marketing ideas, etc, to support our ongoing e-commerce growth. You will collaborate with cross-functional teams to create innovative and engaging campaigns that drive brand awareness, user engagement, and business growth.

Responsibilities:

• End-to-End Campaign Execution: Develop and implement integrated brand campaigns (TikTok Shop Super Brand Day and New Arrivals) for renowned brands, ensuring seamless execution from strategy to launch.
• Strategic Planning: Craft campaign strategies with business objectives, market trends, and seller's positioning to maximize impact.
• Cross-functional Collaboration: Work closely with internal teams, agencies, and external sellers to ensure consistent brand messaging, execution excellence, and high seller satisfaction.
• Performance Monitoring & Optimization: Track key performance metrics, analyze campaign effectiveness, refine strategies based on insights, and abstract into methodology with impact.
• Industry & Consumer Insights: Stay updated on market trends, competitive landscape, and consumer behavior to enhance campaign strategies.

Minimum Qualifications:

• 3+ years or more of experience in brand marketing, e-commerce campaign management, or a related field.
• Proven ability to manage large-scale brand activations/ campaigns with measurable success.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent collaboration and project management skills.

Preferred Qualifications

• Curious, self-motivated and always have a drive for something new.
• Experience in 4A creative agency, digital marketing, social media, and cross-channel campaign execution is a plus.
• Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
• Structured and original thinking, good data sense, analytical skills and judgment capability.
• Excellent communication and cross-team collaboration, skilled at moving things forward.