Sr. Program Manager, Content & Demand Generation, Semi

Description:
Tesla is accelerating the world’s transition to sustainable energy, and the Tesla Semi plays a critical role in that mission. We are seeking a passionate and experienced Content and Demand Generation Program Manager to lead efforts for the Tesla Semi, with a primary focus on driving product awareness, education, and demand for the Semi.

This role will own product positioning, customer education, and customer engagement, emphasizing the benefit the EV Tesla Semi provides over and above a Diesel. You will collaborate closely with product and program management, IT, engineering, sales, and regional teams to accelerate adoption and position Tesla as the leader in heavy duty trucking.
To meet the goals for this role you will need to be highly motivated with exceptional management and organizational skills. A technical background is key given how closely you will be working across a broad group of engineering teams. Additionally, quick thinking and sound judgement under pressure is required. Finally, we are revolutionizing the world with this product, bringing high motivation and excitement is a must.

Responsibilities:
Develop and execute comprehensive strategies to build awareness and generate demand for the Tesla Semi

Create compelling content and messaging that highlights the benefits of the Tesla EV Semi

Lead product announcements, in-app experiences, campaign planning, content creation, demand gen communications, showroom retail experiences, and sales enablement materials

Drive digital campaigns, partnerships, events, and educational content

Analyze performance metrics, customer feedback, and sales data to provide insights for stakeholders, iterate on strategies and inform product roadmaps

Requirements:
Degree in Engineering or Technology or equivalent experience

Experience in product marketing, preferably in the renewable energy or automotive space

Excellent communication skills with experience crafting both technical and consumer messaging

Ability to be resourceful, and autonomously drive solutions in ambiguous problem spaces

Exceptional analytical skills for data-driven decision-making

Experience working in a fast-paced environment on several different projects

Driven and willing to undertake great challenges, and to manage development & validation projects across a variety of programs and initiatives, often with conflicting or overlapping priorities

Compensation & Benefits:
Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:
Medical plans > plan options with $0 payroll deduction
Family-building, fertility, adoption and surrogacy benefits
Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
Healthcare and Dependent Care Flexible Spending Accounts (FSA)
401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
Company paid Basic Life, AD&D
Short-term and long-term disability insurance (90 day waiting period)
Employee Assistance Program
Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
Back-up childcare and parenting support resources
Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
Weight Loss and Tobacco Cessation Programs
Tesla Babies program
Commuter benefits
Employee discounts and perks program

Expected Compensation
$64,000 - $294,000/annual salary + cash and stock awards + benefitsPay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.