General Manager - Lenoir/Morganton, NC - Foothills Radio

Position Summary

Foothills Radio Group is seeking a dynamic and community-focused General Manager to lead our radio stations serving the Morganton/Lenoir and Catawba Valley market. The General Manager will oversee all aspects of station operations including sales leadership, programming strategy, community engagement, and financial performance. This role requires a strong leader who can drive revenue growth, support local programming, build relationships with advertisers, and maintain the stations’ strong connection to the community.

Key Responsibilities

Leadership & Operations

• Provide strategic leadership for all station operations including sales, programming, promotions, and engineering.
• Manage and mentor department managers and staff to ensure strong team performance.
• Ensure compliance with FCC regulations, company policies, and industry standards.
• Oversee daily operations and coordinate across departments to achieve company goals. Sales & Revenue Growth
• Lead and support the sales team in developing local advertising partnerships.
• Establish revenue goals and ensure consistent progress toward achieving them.
• Identify new business opportunities and develop creative advertising solutions for local clients.
• Work directly with key accounts and community partners. Community Engagement
• Serve as a visible representative of the stations within the Lenoir and Caldwell County community.
• Develop partnerships with local organizations, businesses, and events.
• Promote the stations’ role as a trusted local voice and community resource.
• Complete outreach activities for EEO. Financial & Administrative Oversight
• Manage station budgets and financial performance.
• Review financial reports and adjust strategy as needed to meet revenue targets.
• Oversee staffing decisions, hiring, training, and performance management. Qualifications
• 3+ years of leadership experience in radio, media, or advertising sales.
• Proven ability to lead a sales team and drive revenue growth.
• Strong understanding of radio programming, promotions, and digital media opportunities.
• Excellent communication and relationship-building skills.
• Knowledge of FCC rules and broadcast compliance preferred. Preferred Experience
• Prior experience as a Market Manager, General Manager, or Sales Manager in radio or media.
• Experience working in small or mid-market broadcasting.
• Familiarity with local advertising and community-based media. Interested applicants please send resume to Katelyn Bullard, Director of Recruitment, at: Curtis Media Group is an Equal Opportunity Employer.