TikTok Shop - Product Strategy and Operation Manager, Creator and Affiliates

TikTok

Seattle, Washington, United States of America Posted October 26, 2026

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On-site Full-time Mid level
Job Description

About the Team
The Creator Product Operations team is committed to building a vibrant, trustworthy, and engaging marketplace in TikTok, where customers discover and purchase. Our mission is to empower sellers and delight customers by defining and executing strategies for robust merchandise growth. We optimize the user journey across various shopping channels and work cross-functionally with product, engineering, marketing, and category teams. We are the bridge between our sellers' needs and our platform's capabilities, constantly striving to create a seamless and prosperous ecosystem for all.

TikTok Commerce Product Strategy and Operation Manager work closely with Product Managers, Research & Development, business operations and various other counterparts to ensure the successful adoption of TikTok eCommerce platform by end-users, merchants, creators and TikTok employees. They will contribute to developing product strategy, as well as inbound and outbound responsibilities.

Responsibilities:

  • Define global creator product and operation strategy based on overall product strategy.
  • Co-own the creator business goals with operation teams and together define market specific product strategy.
  • Based on market analysis, work with PM, Ops, algorithm and other teams to define detailed execution plans and drive for results.
  • Drive go-to-market strategies to increase adoption and usage of TikTok shop products for Creators and Affiliates on the platform.

Minimum Qualifications

  • 2+ years experience in product operations, GTM, or product management.
  • Strong ecommerce marketplace product or operation experience.
  • In depth understanding of merchandising strategy, especially how to leverage different strategies to drive business growth.
  • Knowledgeable about creator (influencer) ecosystem and prior experience working with creator products are preferred.
  • Bachelor degree is required.

Preferred Qualifications

  • Experience with live streaming tools or platforms.
Required Skills
product management product operations business operations market research go-to-market
How to apply

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