TikTok Shop - Category Strategy & Operations Manager, Electronics, Books, Hardlines & Virtual Goods

Team Overview
You've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.

About the Role
With more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Business Development Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.

Responsibilities:

• Deeply understand the global e‑commerce business and, through data analysis, market research and business insights, identify industry growth opportunities and key issues, and develop actionable industry operation strategies.
• Build and continuously optimize industry operating mechanisms, including target cascading, process management, strategy tracking, resource allocation and business reviews, to drive growth.
• Lead industry growth initiatives around merchants, assortment and content to improve GMV, supply quality and operational efficiency.
• Enable industry operation teams by improving capabilities in merchant growth, assortment operations and resource effectiveness, and improve overall business management and results.

Minimum Qualifications:

• 5+ years’ experience in global e‑commerce, business analysis or industry/segment operations;
• Strong business acumen and deep understanding of global e‑commerce; able to independently run business analysis, strategy design and growth opportunity assessment.
• Strong ownership and results‑oriented mindset; problem‑solver who can collaborate across teams to drive projects to execution and deliver impact.

Preferred Qualifications：

• Quick learner, proactive and resilient. Ability to thrive in ambiguity and adjust fast to change.
• Structured and original thinking, good data sense, analytical skills and judgment capability.
• Large internet platform or top consulting experience is a plus.