Product Marketing Lead (Banking and Capital Markets)

Join Chainlink as a Product Marketing Lead for Banking and Capital Markets. In this role, you will drive integrated product marketing initiatives, own use case positioning, and support global commercial initiatives. You will establish and grow relationships with institutional clients, partners, and internal sales teams, and own key product marketing programs. The ideal candidate has experience in regulated industries, a background in banking or fintech, and a proven ability to execute high-impact B2B marketing initiatives.

• Lead integrated product marketing initiatives and go-to-market strategies for Banking, Capital Markets, and Asset Management segments.
• Develop and execute product marketing plans and messaging tied to core business use cases, ensuring alignment with business priorities.
• Establish and grow relationships with institutional clients, partners, and internal sales teams to increase deal velocity and long-term value.

• Experience working within regulated industries, navigating compliance considerations in marketing execution
• Owned or led high impact global marketing B2B initiatives with a focus on selling to financial services and fintech brands
• Background in Banking, Capital Markets, Fintech, or Asset Management, with demonstrated ability to market to institutional buyers
• Built and maintained strong partnerships with sales teams, enabling client engagement and pipeline development
• Ability to think strategically, execute tactically, and be simultaneously nimble and thoughtful
• Demonstrated ability to build and execute product marketing plans and GTM strategies tied to major business objectives
• Proven ability to operate with urgency, delivering high-quality outputs in fast-paced environments
• Managed end-to-end marketing efforts across multiple channels, delivering key messages to specific markets
• Background in agency environments serving enterprise clients or challenger brands
• Experience operating in a client-facing role internally or at a marketing agency
• Demonstrated ability to influence stakeholders, push back when needed, and drive strategic direction
• Exposure to Web3 or blockchain-related marketing initiatives
• Experience building client-facing materials, playbooks, or sales enablement assets