Senior Content Marketing Manager

Join Tulip, a leading company in the manufacturing software industry, as a Senior Content Marketing Manager. In this role, you will own the content strategy that shapes how Tulip wins in the market. You will create high-quality content across various formats, partner with product marketing, and work with demand generation to develop campaign content. You will also build sales enablement content, own content for Tulip's flagship moments, and track content performance. This is a senior individual contributor role that requires 5-8+ years of B2B SaaS or technical content marketing experience.

• Own Tulip’s content strategy, including the editorial calendar, formats, distribution approach, and performance framework.
• Create high-quality content across formats, manage agency and freelance contributors, and partner with Product Marketing to translate vertical positioning into content.
• Track content performance and use data to improve, collaborating with key stakeholders to ensure alignment with commercial outcomes.

• You write with a sharp point of view and an instinct for what makes a buyer stop understand the difference between content that builds brand over time and content that moves a deal forward next week, and you know how to make both. You’ve built AI into how you actually work, and you want to own something real, not manage a calendar
• Experience partnering with Product Marketing and Demand Gen to translate positioning into content that performs in the sales motion
• 5-8+ years of B2B SaaS or technical content marketing experience, with a portfolio spanning thought leadership, campaign content, and full-funnel programs
• Track record of owning a content program end to end and connecting it to pipeline and revenue outcomes
• Demonstrated use of AI to materially change content output or economics, not just personal productivity
• Strong editorial instincts and writing craft: you can write for a VP of Operations and a SDR in the same week