Manager of Performance Marketing

Join WHOOP, a leading performance optimization company, as a Manager of Performance Marketing. In this role, you will execute and optimize global paid media programs, manage channel budgets, and analyze campaign performance. You will work closely with various teams to improve campaign effectiveness and drive sustainable member growth. The position offers a competitive salary, flexible vacation, paid parental leave, stock options, and a complimentary WHOOP membership.

• Gérer le jour le jour des campagnes de médias payants, en apportant des ajustements éclairés aux budgets, aux audiences, aux enchères et aux placements pour favoriser une croissance efficace des membres.
• Analyser les performances des campagnes pour identifier les tendances, optimiser l'investissement et faire émerger des opportunités d'amélioration des coûts d'acquisition client (CAC) et du retour sur les dépenses publicitaires (ROAS).
• Collaborer étroitement avec les équipes créatives et de médias de marque pour traduire les insights de performance en briefs créatifs et recommandations qui améliorent l'efficacité des médias payants.

• The ideal candidate is an analytical, results-oriented marketer who is comfortable operating across multiple paid channels, translating performance data into actionable insights, and continuously testing new ways to drive efficient growth
• Hands-on experience building, managing, and optimizing paid campaigns across multiple acquisition channels, such as paid social, paid search, video, or other digital platforms
• Strong understanding of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices
• Demonstrated ability to build forecasts, manage budgets, and communicate business impact to senior stakeholders
• 4+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related discipline, with experience driving measurable business results
• Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering
• Ability to operate effectively in ambiguous environments, prioritize competing initiatives, and execute with a high degree of ownership
• Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
• Experience in direct-to-consumer (DTC) businesses and a demonstrated ability to succeed in fast-moving, high-growth environments where priorities evolve quickly
• Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply