Senior Manager of Performance Marketing
WHOOP
Boston, United States Posted September 11, 2026
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Salary Range
$130,000 - $170,000
Job Description
Join WHOOP, a leading performance optimization company, as a Senior Manager of Performance Marketing. In this role, you will manage global performance marketing programs, drive sustainable member growth, and collaborate with various teams to maximize marketing effectiveness and business impact. You will also develop and manage channel budgets, optimize media spend, and identify new acquisition opportunities. This position offers a competitive salary, flexible vacation, paid parental leave, stock options, and a complimentary WHOOP membership.
- Gérer les programmes de marketing de performance à l'échelle mondiale pour stimuler la croissance des membres.
- Collaborer avec les équipes interfonctionnelles pour maximiser l'efficacité du marketing et l'impact commercial.
- Développer et gérer les budgets des canaux, les modèles de prévision et les stratégies d'investissement pour optimiser le coût d'acquisition client.
- The ideal candidate is a data-driven marketer who thrives in fast-paced environments, balances strategic thinking with operational excellence, and is passionate about leveraging insights to accelerate growth at scale
- Experience in direct-to-consumer (DTC) businesses and a demonstrated ability to succeed in fast-moving, high-growth environments where priorities evolve quickly
- Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
- Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities
- Strong understanding of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices
- Demonstrated ability to build forecasting models, manage budgets, and communicate business impact to senior stakeholders
- 7+ years of experience in performance marketing, growth marketing, digital acquisition, or related disciplines, with a proven track record of driving measurable business results
- Experience managing and optimizing large-scale paid media budgets across multiple acquisition channels
- Ability to operate effectively in ambiguous environments, prioritize competing initiatives, and execute with a high degree of ownership
- Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply
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