Agentic GTM Lead

Join Equi as an Agentic GTM Lead, where you will design and run the systems that create demand, including content, social presence, SEO/GEO, and outbound. You will own the entire process from strategy to infrastructure to the pipeline and audience it produces. This role requires a strong blend of technical ability, commercial instinct, creative range, and a proactive mindset. You will have the opportunity to experiment, measure everything, and let the data drive the roadmap.

• Concevoir et exécuter des systèmes de génération de demande, y compris le contenu, la présence sociale, le SEO/GEO et l'outbound.
• Diriger la machine de contenu de l'entreprise, y compris les podcasts, les vidéos et les webinaires, et assurer la cadence de production.
• Construire et mettre à l'échelle le moteur de mise sur le marché de l'entreprise, en transformant ce qui fonctionne déjà et en construisant ce qui manque.

• We are looking for candidates who possess a strong blend of technical ability, commercial instinct, creative range, and a proactive mindset
• Passion for Investing: Experience can't substitute for an innate curiosity about the world of investing. Our audience is sophisticated, and you must share their passion and speak their language on day one
• Experimentation Mindset: You default to testing, measure everything, and let the data drive the roadmap
• Commercial Instinct: You can explain why a system will move revenue, not just that it runs
• Real Engineering Ability: Comfortable with APIs, SQL, and a scripting language (Python or JavaScript), and hands-on with automation tooling (Clay, n8n/Zapier), CRMs, and data. You build, you don't just configure
• Idea Generation, First: You bring innovative demand ideas and an instinct for what makes a brand go viral or generate demand. You've seen what sticks and what doesn't, and you come ready to experiment and to throw work away fast when results are poor
• Collaboration & Communication: Excellent verbal and written communication, with the ability to articulate ideas clearly to both technical and non-technical audiences
• Demonstrated Demand Generation: You've built programs that produced real interest and pipeline through outbound, SEO/GEO, social, or content, and you can point to the numbers
• AI-Native: You build with LLMs and agent workflows as a core tool, not a novelty
• Design and UX Sense: What you ship looks and feels sharp
• 0-to-1 Ownership: You've built something from nothing and owned the outcome
• Direct experience in alternative investments, hedge funds, or asset management
• An obsession with finance or investing. A CFA or MBA is great
• Experience standing up a GTM or growth marketing function from scratch
• Interest in eventually moving toward a client-facing IR or sales role
• Data-warehouse familiarity (Snowflake/BigQuery/dbt) and attribution modeling
• A pinch-hitter streak: you can step into an adjacent fire, whether IR, client service, or a launch, rather than staying narrowly in lane