Senior ABM & Demand Generation Manager

Join Workato as a Senior ABM & Demand Generation Manager, where you will lead AI-driven integrated marketing campaigns to accelerate pipeline growth and strengthen market leadership. You will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging. This is a senior individual contributor role with high visibility and significant revenue impact.

• Owning Account-Based Marketing (ABM) Strategy, including account selection, tiering, and program design.
• Leading AI-Focused Integrated Campaign Strategy, including end-to-end strategy and execution of multi-channel campaigns.
• Driving Multi-Channel Execution & Optimization, including orchestrating integrated campaigns across various channels.

• 6–10+ years of B2B demand generation or integrated campaign experience
• Demonstrated success driving pipeline growth through full-funnel integrated campaigns
• Proven experience owning ABM strategy end-to-end, from account selection through program execution, with hands-on use of ABM platforms (6sense, Demandbase, RollWorks, Folloze, or similar)
• Nice to have: hands-on fluency with AI-powered marketing/workflow tools (e.g., agentic campaign builders, prompt-driven research or execution) to accelerate campaign delivery; a plus on top of AI marketing experience, not a substitute for it
• Strong analytical expertise with experience tying campaign performance to revenue impact
• Deep understanding of how to position complex AI offerings for both technical and executive audiences
• Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
• Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
• Experience running account-based or targeted AI campaigns
• Excellent cross-functional leadership and stakeholder management skills
• Ability to operate strategically while executing at a detailed level