Marketing Operations Lead

Join Rho, a fast-growing fintech company, as a Marketing Operations Lead. In this hands-on role, you will own the data and systems layer of the marketing team, defining marketing metrics, modeling data in Snowflake, building attribution, and shipping recurring reporting. You will also own the activation layer, marketing systems hygiene, and PII handling. This position offers a flexible work policy, wellness perks, and comprehensive medical, dental, and vision benefits.

• Définir les mesures marketing, intégrer chaque source de données dans Snowflake en tant que données modélisées et construire les rapports.
• Modéliser chaque source de données dans Snowflake, y compris les réseaux sociaux payants, l'analyse web, le CRM, etc.
• Construire une attribution fiable, y compris la réconciliation des plateformes publicitaires, du CRM et de notre plateforme d'appel.

• Systems experience, not just analysis: forms, routing, CRM sync, reverse ETL, taxonomy. Comfortable owning plumbing
• Comfortable as the only person in your function, working across marketing, data engineering, sales ops, and growth without authority over any of them
• You've reconciled conflicting numbers across ad platforms, a CRM, and a warehouse, and can explain the gap rather than picking the flattering one
• You define metrics instead of waiting to be handed them
• You've owned marketing or GTM data where the number mattered financially, and defended a CAC or attribution figure to a skeptical exec
• Judgment on PII and compliance in a regulated financial services context
• Fluent SQL, and you've built and owned dbt models in a real warehouse. This isn't a role you can do from platform UIs
• Measurement for AI search and answer engine visibility. It's an active channel for us and barely instrumented anywhere
• Snowflake, dbt, Hightouch, Salesforce, HubSpot
• Fintech, banking, or another regulated environment