Senior Product Designer (Lifecycle & Growth)

Join Instacart as a Senior Product Designer II on the Lifecycle & Growth team. You'll drive meaningful business impact through strategy, experimentation, and exceptional craft. Your work will focus on high-impact growth initiatives, reimagining key moments across the customer journey, and creating unified experiences. You'll collaborate closely with cross-functional teams and use customer insights and business metrics to shape recommendations and iterate toward measurable impact. This role is ideal for a highly conceptual, craft-driven designer with 7+ years of experience in consumer-facing digital products.

• Lead high-impact Growth initiatives across partnerships, incentives, and lifecycle experiences, taking work from ambiguous problem framing through exploration, refinement, and launch.
• Reimagine key moments across the customer journey, including how people discover Instacart, understand value, convert, reactivate, and build ongoing habits.
• Blend product thinking, brand, content, interaction design, and business mechanics to create unified experiences rather than solving individual surfaces in isolation.

• This role is ideal for a highly conceptual, craft-driven designer who is energized by ambiguous problems, 0→1 exploration, and bringing new ideas to life through exceptional visual, interaction, and motion design
• A portfolio demonstrating exceptional visual, interaction, and product craft, including strong 0→1 work
• Curiosity and fluency with AI-enabled tools and workflows, using them to accelerate exploration, prototyping, and product development
• Strong conceptual thinking, with the ability to turn ambiguous opportunities into clear, compelling product experiences
• Proven ability to design complex journeys while balancing customer needs, business goals, technical constraints, and craft
• Comfortable operating autonomously, exploring broadly, and carrying work from early concept through polished execution
• Deep interaction design skills, with experience in motion, micro-interactions, prototyping, and product behavior
• Strong communication and storytelling skills, with the ability to articulate design rationale and influence cross-functional partners
• 7+ years of experience designing consumer-facing digital products across web and mobile
• Experience in growth, subscriptions, marketplace, commerce, or other high-scale consumer products
• Experience working where brand and product experience are deeply connected
• Strong prototyping or motion skills using Figma, Framer, ProtoPie, code, or similar
• Experience exploring AI-powered product experiences or integrating AI into the design and prototyping process