Senior Manager of Digital Strategy

Join Formlabs as a Senior Manager of Digital Strategy, where you will lead marketing efforts to build customer loyalty through engaging campaigns and innovative strategies. You will own the customer lifecycle, design and execute strategies to inspire repeat purchases, and work closely with various teams to ensure a seamless customer experience. The ideal candidate has 8+ years of experience in growth, customer, or lifecycle marketing, strong analytical skills, and a passion for creating exceptional customer experiences.

• Spearhead marketing efforts to build customer loyalty through engaging campaigns and innovative strategies.
• Own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction.
• Design and execute strategies that inspire customers to become repeat buyers and advocates of Formlabs’ products.

• Strong analytical or technical skills
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages
• A deep understanding of customer needs and a passion for creating exceptional experiences
• Strong curiosity about our customer base, product, and technology
• A creative mindset with a passion for designing innovative customer campaigns
• Strong ability to interpret data and translate insights into actionable marketing strategies
• 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company
• Strong bias for action and ability to execute quickly
• Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)
• Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing