Lifecycle Marketing Automation Lead

Join WHOOP as a Lifecycle Marketing Automation Lead, where you'll design, build, and deploy sophisticated lifecycle experiences across various channels. You'll be responsible for hands-on technical campaign development, technical implementation across the Lifecycle Marketing technology stack, and building scalable automation and AI-enabled workflows. You'll also establish and continuously improve technical and operational standards, and partner closely with various teams to translate complex business and member needs into technical solutions. Enjoy a flexible vacation policy, paid parental leave, stock options, a complimentary WHOOP membership, and a competitive benefits package.

• Design, build, and deploy sophisticated lifecycle experiences across various communication channels, translating business requirements into scalable audiences and automated workflows.
• Own hands-on technical campaign development, including complex HTML and CSS email builds, reusable templates, and dynamic personalization using Handlebars, Liquid, and other templating logic.
• Establish and continuously improve technical and operational standards across campaign development, quality assurance, data validation, localization, privacy and compliance, troubleshooting, documentation, platform governance, and reusable development practices.

• Proficiency in HTML and CSS email-development, including responsive design, reusable templates, troubleshooting across email clients, and building sophisticated dynamic content using Handlebars, Liquid, or comparable templating languages
• 5+ years of experience in lifecycle marketing automation, marketing technology, CRM operations, marketing operations, or a related technical marketing role, with significant hands-on responsibility for building and maintaining automated customer experiences
• Deep hands-on experience with a customer engagement or marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or a comparable platform, including complex journey orchestration, segmentation, personalization, and multi-channel campaign execution. You understand the underlying principles of marketing automation and can adapt quickly across platforms and technologies
• Strong systems thinking and problem-solving skills, with a track record of taking ambiguous business problems, determining an appropriate technical solution, and independently driving work from solution design through implementation
• Technical experience working with APIs, webhooks, JSON, integrations, and data-driven marketing systems, with the ability to independently investigate and troubleshoot campaign, platform, integration, and data issues
• Demonstrated ability to identify opportunities for automation and build scalable solutions that reduce repetitive manual work. Experience experimenting with or applying AI, generative AI, or agentic workflows to marketing operations is strongly valued
• Strong attention to detail and collaborative communication skills, with experience establishing quality standards and partnering effectively across Marketing, Product, Engineering, Data, Creative, and other cross-functional teams
• SQL proficiency and experience working with customer data and audience activation technologies such as Hightouch, Census, Segment, or similar platforms, with a strong understanding of event-driven data, customer attributes, segmentation, and how data moves between systems