Product Marketing Lead

Join Hedra as a Product Marketing Lead, where you'll transform technical capabilities into compelling content that resonates with developers and drives sales. You'll own the content strategy and production for our B2B, sales-led business, collaborating closely with marketing, sales, product, and engineering teams. Your responsibilities will include writing technical product stories, customer case studies, and launch content, as well as contributing to messaging and positioning. This role requires strong technical fluency, exceptional writing ability, and a proven track record in B2B product marketing.

• Own content strategy and hands-on production for B2B, sales-led business, working closely with marketing, sales, product, and engineering.
• Write and ship the work yourself, producing product explainers, technical articles, customer stories, solution pages, competitive comparisons, launch emails, and other content.
• Build customer proof by finding compelling use cases with sales and customer success, interviewing customers, and developing case studies grounded in their actual workflows and results.

• A track record taking content from research and first draft through review, publication, distribution, and improvement. You're comfortable working directly in publishing tools without a large support team
• Strong technical fluency. You're comfortable reading API documentation, trying an integration, and discussing model quality, latency, cost, and reliability with engineers. You don't need to be a software engineer, but you need to understand the product well enough to explain it accurately and ask good questions
• Exceptional writing ability. A portfolio that shows clear thinking, strong narrative structure, and an ability to make complex products compelling. You can write a useful technical deep dive and a concise sales narrative, and explain the choices behind each
• 5+ years in B2B product marketing, with substantial ownership of content strategy and production for a sales-led business. Experience with AI, developer tools, APIs, or infrastructure is especially relevant
• Demonstrated success marketing to developers or technical buyers. You understand how these audiences discover, evaluate, and adopt products, and can show work that earned their attention and trust
• Experience supporting sales teams through complex buying processes, including technical evaluations, multiple stakeholders, and the transition from a promising use case to a production deployment
• Self-directed, collaborative, and open to feedback. You can set priorities, ship consistently, and improve the work with sales and technical teammates
• Commercially minded. You care whether your work helps the right customers understand, evaluate, and buy the product
• A writer and a builder. You enjoy doing the research, finding the story, and making the finished piece, not just creating briefs for other people
• Technically curious and precise. You can simplify an idea without overselling it or stripping away what makes it useful
• We encourage you to apply even if you don't fully meet all the listed requirements; we value potential and diverse perspectives, and your unique skills could be a great asset to our team