Director of Product Marketing

Join AllVoices as a Senior Director of Product Marketing. In this hands-on role, you will define our market positioning, differentiation, and messaging. You will work closely with Sales, Product, and leadership to ensure alignment and drive success. Responsibilities include maintaining competitive assessments, running research, owning website messaging, managing go-to-market motions, and building sales enablement assets. The ideal candidate has 8+ years of B2B SaaS product marketing experience and a strong background in marketing to HR, Legal, or Compliance buyers.

• Definir y mantener una clara y actualizada definición de quiénes son nuestros clientes y las propuestas de valor que resuenan con cada comprador y segmento.
• Realizar investigaciones que mantengan la honestidad del posicionamiento, como análisis de ganancias/pérdidas, entrevistas con compradores y señales cualitativas de las conversaciones de ventas.
• Dirigir el movimiento de entrada al mercado para los lanzamientos: clasificación de lanzamiento, posicionamiento y nombramiento, mensajería, habilitación y calendario interfuncional.

• Strong competitive marketing background, including running assessments and equipping a sales team to win against named competitors
• Hands-on production ability. Canva, AI tooling, and comfort building decks and creative yourself
• Built sales enablement assets, partnership materials, and train reps on them, with evidence they moved deals
• Ran product launches end to end across Product, Sales, and Marketing
• Built ICP and value proposition frameworks that Sales actually used, not documents that sat in a drive
• Owned website messaging and worked with design and development partners to ship and test it
• Strong writer. Clear, direct, and able to move between a competitive brief, ad copy, and a customer newsletter
• Comfortable in a lean team where strategy and execution sit in the same person
• 8+ years in B2B SaaS product marketing, including ownership of positioning and messaging for a full product line
• Experience marketing to HR, Legal, or Compliance buyers preferred