Social Content Production Manager

Join our team as a Social Content Production Manager, where you will lead the Social Content Production Mechanism within the Global Social Media Center. You will be responsible for translating social content strategy into high-quality, platform-ready content assets, while also owning the Instagram account and serving as the Social Content Strategist for brand narrative and product storytelling. This role requires both creative vision and operational rigor to sustain a high-output, AI-augmented content production engine.

• Lead and optimize the Social Content Production Mechanism, ensuring high-quality, platform-ready content assets.
• Establish and govern content production standards, reusable template libraries, and multi-platform format guidelines.
• Own the brand narrative design and Message House for the social layer, driving modularization of product messaging into platform-native content formats.

• Production Expertise: Deep hands-on knowledge of short-form video production workflows for TikTok, Instagram Reels, and YouTube Shorts. Proficiency in post-production tools (Premiere Pro, After Effects, CapCut, or equivalents)
• AI Content Tools: Working knowledge of AIGC creation tools (e.g., Runway, Midjourney, ElevenLabs, or similar). Comfortable building AI-assisted workflows into a production team’s daily operations
• Bilingual: Strong proficiency in both English and Mandarin Chinese, with the ability to develop content for both CN and US audiences
• Experience: 5+ years of experience in social media content production, digital content creation, or branded video production, with 2+ years in a team lead or management capacity. Experience supporting multi-platform social strategies at scale is required
• Content Strategy: Demonstrated ability to translate brand and product narratives into engaging, platform-native content. Experience developing brand messaging frameworks, content SOPs, or editorial guidelines
• Cross-Functional Agility: Comfortable working across social media, commerce, brand, and marketing functions in a fast-moving, matrix-style organization
• Leadership: Proven track record of building and managing creative production teams. Able to lead a cross-functional group of editors, designers, VFX artists, and content ops with clarity and accountability
• Education: Bachelor’s degree in Communications, Film, Media Production, Marketing, or a related field
• Familiarity with AI workflow automation platforms (e.g., ManyChat, PostEverywhere, Frameloop, or similar distribution/automation tools)
• Experience in the technology, EV, robotics, or AI hardware sectors
• Experience managing content production for both domestic (US/China) and international (Middle East, Southeast Asia) audiences
• Prior experience as a platform Account Owner with direct KPI ownership (follower growth, engagement, reach)
• Understanding of content commerce ecosystems, including how social content feeds into conversion and lead generation funnels