Senior Platform Product Marketing Manager

Join Workday as a Senior Platform Product Marketing Manager. In this role, you will drive and evolve Workday's platform narrative for CIOs, CTOs, and industry analysts. You will conduct market research, partner with global marketing teams, and enable field and leadership teams to effectively communicate the platform story. The ideal candidate has 8-10+ years of product or platform marketing experience, familiarity with developer personas and AI platform products, and strong executive presence and communication skills.

• Conduire et faire évoluer le récit de la plateforme Workday pour les audiences clés, en traduisant les solutions techniques en une narration cohérente.
• Établir et renforcer la position de Workday en tant que plateforme auprès des dirigeants techniques et des analystes, en mesurant l'impact sur l'adoption du récit.
• Collaborer avec les équipes interfonctionnelles pour intégrer de manière cohérente le récit de la plateforme dans toutes les initiatives marketing.

• 8–10+ years in product or platform marketing, with a track record of owning executive-level narrative and positioning across a portfolio or platform rather than a single product
• Familiarity with developer personas and AI platform products is a strong plus
• Genuine familiarity with platform products and technical IT buyer personas; comfortable enough with the technical substance of AI, developer tooling, integration, and security to hold a credible conversation with a CTO, even without hands-on engineering depth. Familiarity with developer personas and AI platform products is a strong plus
• Strong executive presence and communication: trusted to represent the platform story to senior product and company leadership, genuinely curious about where the platform story needs to evolve next, and proactive about closing gaps
• Skilled at cross-functional orchestration without formal authority: able to align Product Marketing, Product Management, DevRel, Field Marketing, and Sellers around one narrative, and keep that alignment on track as the narrative and priorities shift