Principal Product Marketing Manager (Strategy & Positioning)

Join Picus, a company at the forefront of cybersecurity innovation. As a Principal Product Marketing Manager, you will play a crucial role in translating complex research and product innovations into compelling narratives that resonate with customers and industry influencers. You will work closely with the CTO, the Product Marketing team, and cross-functional leaders to continuously evolve Picus' positioning in the market. This is a hands-on individual contributor role that requires exceptional communication skills, a strong understanding of the cybersecurity market, and a proven track record in product marketing.

• Prendre en charge la traduction de la recherche en un langage compréhensible et adoptable, et développer les modèles mentaux nécessaires à l'évaluation et à l'adoption de nouvelles approches.
• Collaborer étroitement avec le CTO, l'équipe de marketing produit et les leaders interfonctionnels pour faire évoluer en permanence le positionnement de l'entreprise, du portefeuille et des produits de Picus.
• Développer des cadres de message clairs et différenciés, des propositions de valeur, des récits de catégorie et des points de preuve pour Picus et son portefeuille de produits en évolution.

• The ability to synthesize customer insight, competitive intelligence, analyst research, and technical innovation into original points of view and actionable strategic recommendations
• Strong understanding of cybersecurity buyers, market categories, analyst perspectives, and competitive dynamics; experience in exposure management or security validation is a strong advantage
• 5+ years of product marketing (or equivalent) experience in B2B enterprise software, including meaningful experience in cybersecurity
• A proven track record of defining and evolving company, portfolio, and product positioning in fast-changing markets
• Exceptional written and verbal communication skills in English, with the ability to simplify complex technical concepts without losing credibility or substance
• Excellent storytelling and presentation skills, including experience developing executive-level narratives and presentations for customers, analysts, sales teams, and industry events
• A hands-on, high-ownership working style, with the ability to move independently from research and strategy to a strong first draft, then iterate quickly based on feedback
• Strong executive presence and the ability to collaborate with—and constructively challenge—leaders across Product, Research, Sales, and Marketing