Content Engineer

Join Wpromote, a leading digital marketing agency, as a Content Engineer. In this role, you will design, build, and continuously improve AI-powered content production workflows. You will work across a diverse portfolio of clients and industries, helping them create high-quality content at scale. This is not a traditional copywriting role, and you will report to the Associate Director of Content Operations. Enjoy a range of benefits, including half-day Fridays, multiple medical plans, 401(k) matching, unlimited PTO, and more.

• Conception, construction, and ongoing enhancement of AI-driven content production workflows.
• Management of content development for a diverse portfolio of clients, ensuring alignment with business goals and audience insights.
• Creation of reusable prompt libraries, templates, agents, evaluation criteria, and editorial guardrails to enhance speed, consistency, and quality.

• Working familiarity with analytics, SEO, keyword research, and social listening platforms, including tools such as
• Experience building and working with custom AI assistants, lightweight agents, automated content workflows, and evaluation frameworks using platforms such as ChatGPT, Claude, Perplexity, Profound, or similar AI and LLM-based tools, including developing custom instructions, prompts, workflows, and quality-control processes
• A portfolio demonstrating strong writing and editing across multiple formats, audiences, brand voices, or industries
• Strong client-facing communication, presentation, collaboration, and feedback-management skills
• Working knowledge of established editorial standards and style guides, with strong fact-checking and quality-control instincts
• The ability to explain how you prompt, evaluate, edit, and improve AI-assisted work, including where human judgment must take over
• Google Analytics, Google Search Console, Semrush, and Hootsuite, and the ability to translate performance data and audience insights into stronger content
• Exceptional command of language, structure, grammar, storytelling, and persuasive communication
• 2-3 years of experience in copywriting, content marketing, editorial, content strategy, or a related creative discipline
• Strong working knowledge in creating repeatable content workflows, templates, prompt systems, or other tools that improve quality and production efficiency
• Hands-on experience using generative AI throughout the content-development process—not simply for one-off drafting