Senior Client Marketing Manager

Join Empathy as a Senior Client Marketing Manager, where you'll lead the strategic client marketing function. This role involves collaborating with various teams, understanding client ecosystems, and translating insights into effective marketing strategies. You'll establish the marketing operating model, track performance, and continuously improve client outcomes. Additionally, you'll own the client advocacy strategy and lead the Customer Advisory Board.

• Construire et diriger la fonction de marketing client stratégique chez Empathy, en servant d'expert en marketing pour les mises en œuvre stratégiques et les relations clients.
• Établir et posséder le modèle opérationnel de marketing tout au long du cycle de vie du client, en définissant quand et comment le marketing s'engage, les jalons clés, les transferts, les routines et les meilleures pratiques évolutives.
• Développer des cadres et des manuels répétables pour l'engagement marketing client tout en identifiant les opportunités de personnaliser l'expérience pour les clients stratégiques.

• Strong AI fluency and a track record of using AI tools to improve strategic thinking, client insights, workflows, communications, and operational efficiency
• A client-first mindset with strong judgment around when to standardize versus when to customize
• Experience building processes, frameworks, and operating models in a high-growth or evolving organization
• Exceptional cross-functional collaboration skills, with a demonstrated ability to connect teams, align stakeholders, and drive initiatives forward
• Excellent communication and presentation skills, including comfort working with executive-level audiences
• 7+ years of experience in client marketing, customer marketing, product marketing, or a related discipline, preferably in insurance, financial services, SaaS, or another complex B2B/B2B2C environment
• Comfortable operating in ambiguity, building structure where it does not yet exist, and balancing strategy with hands-on execution
• Proven experience working with enterprise clients and senior stakeholders, with the ability to build trusted relationships and influence without direct authority
• Strong strategic and analytical thinking, with experience establishing goals and KPIs, measuring and reporting on performance, and translating complex business, product, and client insights into clear marketing strategies and actions that drive impact
• Strong understanding of marketing strategy, customer communications, product launches, and the customer lifecycle