Senior Product Manager (AI Adoption & Growth)

Join Demandbase, a leading B2B marketing technology company, as a Senior Product Manager focused on AI adoption and growth. In this role, you will own the customer journey from initial discovery to repeat AI usage and commercial expansion. You will define the product-led growth strategy for Demandbase's AI-native application and partner with various teams to drive adoption and monetization. Key success metrics include establishing a shared AI adoption and monetization funnel, increasing active users, and launching experiments to improve adoption.

• Ownership of the customer journey from initial discovery and first value through repeat AI usage, cross-capability adoption, consumption growth, and commercial expansion.
• Defining the product-led growth strategy for Demandbase’s AI-native application and owning the end-to-end adoption funnel across discovery, activation, repeat use, capability composition, AI consumption, and expansion.
• Partnering with application PMs to remove friction and introduce the next relevant job or capability at the right moment, and designing and running product experiments involving onboarding, recommendations, defaults, templates, notifications, approvals, usage visibility, and upgrade paths.

• Strong analytical and experimental judgment; able to distinguish correlation from evidence sufficient for a product decision
• Demonstrated ability to move activation, retention, expansion, or consumption metrics through shipped product changes
• Comfortable working across onboarding, core workflows, lifecycle engagement, packaging, and monetization
• AI product experience is strongly preferred
• Able to connect customer behavior, qualitative research, product strategy, and commercial outcomes
• Familiarity with enterprise buying and adoption dynamics; understand that enterprise PLG includes admins, champions, permissions, enablement, and sales-assisted expansion
• Experience influencing multiple product teams without taking over their roadmaps
• This is the ideal role for a high-agency, analytically minded PM who loves turning customer behavior into product decisions and experiments
• We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!
• 5+ Years in Product Management or related field with experience in SaaS growth, PLG, AI products, or workflow platforms