Director of Content Marketing

Join Verve, a fast-evolving company in the advertising industry, as the Senior Director of Content & Demand. In this role, you will shape Verve's content and demand engine, define the company's voice, create differentiated points of view, and develop programs to increase visibility and relevance. You will work closely with various teams, including Product, Sales, Communications, and executive leadership, and will be responsible for scaling Verve's content, demand, and marketing operations. This position reports to the VP of Marketing and is based in NYC.

• Définir la voix de la marque et créer des points de vue différenciés pour augmenter la visibilité de l'entreprise.
• Établir et exécuter des stratégies de génération de demande, y compris la gestion des leads entrants et l'engagement du public.
• Collaborer avec les équipes interfonctionnelles pour traduire les priorités commerciales et les insights du marché en histoires convaincantes.

• We’re looking for a strategic thinker and exceptional storyteller who is equally comfortable developing the big idea and rolling up their sleeves to make it happen. If you’re excited by the opportunity to build, have strong editorial instincts, and want to make a visible impact on a growing global brand, this is a chance to do just that
• 5–8+ years of experience in content marketing, demand generation, or integrated marketing, ideally within adtech, media, advertising, or a similarly complex B2B technology environment
• Experience building and optimizing demand generation programs, including CRM, inbound, audience engagement, campaign measurement, and lead management
• Strong analytical and operational skills, with experience establishing measurement frameworks and using data to optimize marketing performance
• Exceptional writer and storyteller with a strong editorial instinct and the ability to create content that is distinctive, relevant, and genuinely worth engaging with
• Self-starter and strategic thinker who can move seamlessly between developing the big idea and driving execution, while collaborating effectively across functions and managing external partners
• Strong understanding of the advertising and media ecosystem, with the ability to quickly develop expertise and turn complex industry topics into compelling stories and points of view
• Demonstrated ability to develop differentiated content concepts, franchises, and programs that cut through a crowded market
• Proven experience developing and executing content strategies, including thought leadership, whitepapers, research, editorial programs, and integrated campaigns